Taking into consideration the difficulty of reaching a large audience directly in the COVID-19 situation, the RBA Initiative, with funding support from the South Center, wanted to reach the community at large with key AMR messages while keeping the number of people reached directly to a minimum. In this regard, the RBA Initiative introduced the WAAW bajajii campaign in Dodoma, Tanzania as part of the World Antimicrobial Awareness Week. (WAAW) 2021. Three-wheeled motorcycles are commonly known as "Bajaji" in Tanzania and as "tuk-tuk" in some other parts of the world. This campaign used the three-wheeled motorcycle "bajaji" to transfer the AMR messages to the community through the advert with a key AMR message in the Swahili language, placed behind the ‘bajaji’.
Furthermore, the bajaji drivers were trained on AMR and distributed AMR flyers to their passengers and the general population. The three-wheeled motorcycle, '''''''' bajajii'''''''', is mostly used as a means of public transport in the city of Dodoma, Tanzania. This was an amazing opportunity to build AMR awareness among the population in Dodoma during the WAAW and beyond the WAAW. Being visually unavoidable, the message reached different people: those who sat inside the ‘bajaji’ (they saw the message on the ‘bajaji’ in front), pedestrians, and people at the Bajaji station.
One of the bajaji drivers, Mr. Haule Gwasa, said, "As a bajaji driver, I have learned that it is not appropriate to use medicines without seeking advice from the healthcare providers. I used to go directly to buy medicine, including antibiotics to the small drug outlets but through the knowledge, I have received, I will now be going to the hospital and seeing the doctor before buying any medicine. I will also be an ambassador to my fellow bajajiaji and the community. "
In addition, 600 flyers were distributed to 600 people in different streets by bajaji drivers. Moreover, many people were reached by the bajaji campaign and read the two key messages that were put behind the bajaji. Through the use of pre-structured, self-administered questionnaires, the pre-campaign survey of whether participants have ever heard of antimicrobial resistance, showed that 62.7% of respondents had never heard of AMR. Within two weeks of the bajaji campaign, this was reduced to 56%. 37.3% of the respondents said they had heard about it. After two weeks of the campaign, the number of people who have heard about AMR increased to 44%. The post-activity survey showed an increase in respondents who had heard about antimicrobial resistance from 37.3% to 44%. This has revealed that the ongoing bajajii campaign can be effective in spreading simple AMR messages to the community and raising AMR awareness.
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