ENGAGING JOURNALISTS TO RAISE AMR AWARENESS AND PROMOTE POSITIVE BEHAVIORAL CHANGE ON AMR AND ANTIMICROBIAL USE.

The media has a role in disseminating information to the community. Integrating journalists in curbing AMR has a greater impact since a huge community will be reached by a correct AMR message. The RBA Initiative empowers journalists with knowledge on AMR to ensure accurate reporting on the topic as well as increasing forces in disseminating AMR information.

Journalists from numerous communication media, such as newspapers, radio stations, and television were brought together through this program. The program provided journalists with a comprehensive understanding of AMR as a global threat. Through interactive sessions, expert presentations, focus group discussions and case studies, the journalists gained insights into the complexity of AMR and its potential consequences for public health. The emphasis was placed on the importance of accurate reporting and responsible journalism when it comes to highlighting such critical issues.

The program also equipped journalists with knowledge on policies and guidelines for addressing AMR. This included understanding the role of the healthcare system, governmental regulations, and international efforts in combating AMR.

Program was designed to bridge the gap between scientific knowledge and media representation on AMR. The trained journalists are now better equipped to analyze and communicate the multifaceted aspects of AMR, ensuring accurate reporting that educates and engages the public. It is hoped that, through responsible journalism, the journalists will contribute to raise awareness and mobilizing efforts to address this global health challenge.

By collaborating with media outlets, the RBA initiative keeps raising awareness and educate the public on the dangers of antimicrobial resistance, ultimately leading to more informed decision-making when it comes to health seeking behaviors by the community members.

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